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Latest News

Lekha Rathnakumar’s new ad

Lekha Rathnakumar’s new ad
Prasanna Singh [August 6, 2008, 5:24:13 PM]

It looks like Lekha Rathnakumar is a man with a mission. First he entertained everyone with his beautiful ads. Then he introduced the concept of an online background music library in India. Then he became the prestigious music director whose music composition from this library was used in Hollywood films like Cloverfield. His compositions will also be incorporated as Olympic theme songs for the upcoming Beijing Olympics.

Now, Lekha Rathnakumar is bent on making ads that will bring a difference in everyone’s life. When Lekha learnt the goodness of groundnut oil (like antioxidant and cholesterol-lowering properties) from various studies conducted by many laboratories, he decided to spread the message, as cooking oil is an essential commodity used by everyone. Therefore he zeroed in on Idhayam, a reliable brand, for which he had made an ad in the past with actress Jyotika endorsing it.

Now, Rathnakumar is looking for a famous personality who will carry the message across in his ad. So, pretty soon, we will get to see one of the famous actresses of Kollywood endorsing the ever-reliable groundnut oil.

Check out the links below:

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