Looks like the Sivaji craze will never die down! The movie recently celebrated its 150th day and the way of things are going, the movie will run for 300 days and more!
Well, the latest Sivaji news is a new range of school notebooks from Navneet Publications that feature stills from the movie on the cover. These long size note books come in special packages that offer as value-additions, the movie’s audio CD and poster. A special code that comes along with the package can be used to get Sivaji mobile wallpapers.
Cinema and education seldom go hand-in-hand. When questioned about this tie up, Mr. Shailendra Gala [VP, Stationery Division, Navneet Publications India Ltd.] says, “The motive fuelling this new range is to inspire and encourage our students and customers to achieve greater heights of success through hard work and determination. The film’s superstar epitomizes this.”
Naveneet Publications has partnered with AVM to launch this new range of books. Mr. S.C. Babu, CEO of AVM Productions and AVM Studios said, “We are happy that Navneet is extending the spectacular success of Sivaji by packaging the CD together with their excellent notebooks with themes from the film." This is an interesting venture indeed.
Furthermore, the company vouches that their books are made only from renewable plantation wood. This only makes it more worthwhile to opt for books from Navneet Publications.
To check out pictures taken at the launch, click here!
For video excerpts of the event, click here!
