The huge success of Vijay TV’s Reliance Mobile Vijay Awards in 2007 has made the organisers come out with Vijay Awards for 2008 as well. The award show, a first of its kind in South India, lets the common man vote for his favourite stars and film.
As part of the ground activity, a mobile van, Rasigan Express would travel to the key cities in Tamilnadu over a period of two weeks; getting viewers to nominate their favourite hero, heroine, director and film from the 107 films released in 2007. Chennai, Coimbatore, Madurai, Salem, Erode, Tanjore and Trichy are the cities where the Rasigan Express will travel to collect votes.
Once the nominations through Rasigan Express are over, the 5 most popular names in each of the 4 categories would be up for viewer voting through the IVR, SMS and online platform. Apart from the four favourite awards, there are 22 BEST Awards and 4 SPECIAL awards that will be chosen by the jury. The 4 special awards include the Chevalier Sivaji Ganesan Award for excellence in Cinema, Award for contribution to Cinema, Best Entertainer (chosen by the film industry) and Icon of the Year (chosen by media agencies and clients).
The flag off of the Rasigan Express will be held on the 19th of March and is to be attended by Parithi Illamvazhuthi, Information Minister of Tamil Nadu, Ramanarayanan, President of the Tamil Film Producers’ Council, S.A. Chandrasekhar, President of the Tamil Film Directors’ Association, Sarathkumar, President of the Tamil Actors Union and Fefsi Vijayan, President of the Film Employee’s Federation of South India.
Reliance Mobile Vijay Awards will also have an on air component; airing as a weekly, featuring the journey of the Rasigan Express, the judges panel discussing the movies and possible nominations in each category. The show would go on air in the last week of March 2008.
The grand awards ceremony will be held in Chennai amidst much fanfare attended by the top names of the industry. The show will also feature some special performances by leading actors and star performers. Yuhi Sethu, a popular film analyst and the charming actress Khushbu, would host the award’s show. The jury panel comprises of popular actor Bhagyaraj, film critic Madan, actor & film analyst Lizzy Priyadarshan.
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