Soap operas are an integral part of television viewing. But the exaggerated drama depicted in the Soaps have taken their toll on the television viewing women folk. Women are now tired of these soaps and are in dire need of newer plots and a fresh breath of air. Catering to this need, Vijay introduced Kana Kaanum Kaalangal, a clutter breaker, a fresh plot presented in an unique style.
Taking up the game to the next level, Vijay proudly introduces for the first time on Indian television, “ 8.30ikku Enna Parkalaam ”; a novel concept in which the viewers choose what they want to see. 6 different stories… over 6 weeks… a galaxy of stars… a wide pallete of emotions… but only one winner chosen by the public. This is a one of a kind opportunity where viewers decide which mega serial they would like to watch.
The viewers would be presented with 6 different stories to choose from. Every week the viewers would be introduced to a new story over 4 days i.e. Monday – Thursday at 8.30pm. Each of the six stories are presented to the viewers by none other than the actress turned director Suhasini Manirathnam who takes the viewers through the plot. Within these four episodes the main plot and the key characters would be introduced.
To know the pulse of the audience for each of the stories; these 6 stories are shown to a studio audience who pass unbiased views on each of the stories while interacting with the cast and crew. On a special one hour episode on Sunday mornings; the cast and crew of the story of the week discuss the pros and cons with the studio audience and ask the viewers to vote.
Every week the studio audience will discuss the episodes and the phones will be thrown open for the public to vote. Viewers can begin to vote for each story starting every Monday. At the end of six weeks; the viewers are presented with a synopsis of the six stories during which the voting lines are open. Viewers can also interact with the cast and crew of the story featured on BIG 92.7 FM; from May 1st, 2007 onwards.