Reliance Mobile Vijay Awards, the first of its kind awards ceremony south of the Vindhyas, presents the grand star-studded evening honouring the winners and applauding the nominees. Reliance Mobile Vijay awards is an awards ceremony for the stars chosen by the best jury - the audience. Vijay Awards was split into three phases, the nomination stage, the voting stage and the grand finale.
The nomination stage saw hi-buzz interaction with a van, aptly titled Rasigan Express, which travelled across 9 cities in the state of Tamilnadu, registering nominees for the 9 categories. The Rasigan Express received an overwhelming response from the people who came forward to nominate their favourites as part of the final 5 in each category. This activity was supported by an effective on air campaign by the popular comedian Yuhi Sethu, announcing the arrival and the response of the Rasigan Express in each of the cities in the show hosted.
In the next stage, the nominees of each category were announced and the viewers got another chance to cast their vote and make their favourite star the winner. The 9 categories are favorite HERO, favorite HEROINE, favorite FILM, favorite DIRECTOR, favorite MUSIC DIRECTOR, favorite PLAYBACK SINGER MALE / FEMALE, favorite VILLAIN and favorite COMEDIAN. Viewers could cast their vote for their favourite via Reliance Mobile, SMS, landlines and online. The activity witnessed weekly updates, again by Yuhi Sethu, who kept the pulses of the fans racing announcing the lead of each of the nominees and urging them to vote more, thus receiving over 1 crore hits across all platforms.
The votes are in; the counting is complete under the supervision of the eminent jury panel comprising of an eminent film critic Madan, an critically acclaimed film maker Balu Mahendra and popular actress Rohini. Apart from the favourite awards; the jury has also introduced 10 other jury special awards for excellence in other related disciplines.
As part of the special awards, Vijay TV proudly announces the first-ever "Chevalier Sivaji Ganesan Award for Excellence in Cinema" to one who has contributed immensely to Tamil cinema. Also in tow are two other awards, 'Superstar of Tomorrow' and 'Youth Icon of the year' for two individuals who have made a mark in today's youth.
The film fraternity, by means of a closed ballot vote, decided the recipient of the Superstar of Tomorrow. Every union in the film fraternity cast this special vote to choose one amongst the young generation of stars as the next Superstar.
No better way to conclude such a hi-buzz activity than with a mega awards show set amidst exquisite sets attended by the who's who of Kollywood. The show will witness the performance of the hot and ravishing Yana Gupta from Bollywood, along with the southern belles Lakshmi Rai, Priyamani and Ragasiya. Presenting for the first time in India is a tamil hip-hop band Yogi B. and the Natchathira Boys all the way from KL. In addition to them, Vijay presents their new celebrities; the Supersingers of 2006 and the 8 jodis of the popular show Jodi No.1 LIVE in action. The awards ceremony will be on December 23, 2006; 7 p.m. at Jawaharlal Nehru Stadium, Chennai.
