Vijay TV and Illaya Thalapathi Vijay come together this June; as Vijay TV celebrates the birthday of the next Superstar of Kollywood “Ilayathalapathi Vijay” with a bang on June 22, 2007. In lieu of the birthday celebrations of Vijay; a high decibel on air and on ground activity called Vijay Rasigan Express is being planned. Festivities begin June 14, 2007.
What is Vijay Rasigan Express?
On ground
A branded publicity vehicle in ‘Vijay’ style will ply the roads of 4 major cities Chennai, Pondicherry, Trichy and Coimbatore from June 14 to June 21, 2007. There shall be photo sessions with the life size cut outs of Vijay. A signature campaign on a 1000-meter wide canvas wherein fans & celebrities shall wish the star is also planned. And as an effort to reach out to its viewers, the channel also highlights some of the key shows like Airtel Super Singer Jr, Kana Kanum Kalangal, Idhayam Mantra Koffee with Anu, Amman Try Lollu Sabha, Hutch Kalaka Povathu Yaar 3 etc., on this publicity vehicle. On ground contests and specially branded merchandises are in the plans as well.
On air
The fanfare around the Vijay Rasigan Express; the jubilation, the excitement, the Vijay look-alikes, celebrity visits both from Film and television and the journey of the Vijay Rasigan Express shall be showcased as a three-part series from June 14 onwards; every Thursday at 10pm. In addition to the publicity vehicle special on air promotional activities have been designed.
Who is Vijay’s biggest fan?
A trivia contest on Vijay and VIJAY TV will be conducted on SMS/Voice portal of 7827(SMS VIJAY to 7827 or Call 505 7827 27-for airtel, hutch and spice mobile subscribers and 12 7827 27 for bsnl mobile subscribers) and to participate online one has to log on to www.indya.com . The contestant scores points on every right answer; 50 highest scorers win an exclusive opportunity to celebrate the birthday of Ilayathalapathi Vijay in a gala bash on June 23, 2007. Contest starts June 14, 2007.
Is your name Vijay?
Viewers with “Vijay” in any part of their name can walk into Vijay TV office on Vijay’s birthday i.e. June 22, 2007 . The first 100 people who produce an identity proof where “Vijay” is part of their name get to win exciting prizes from Vijay TV.
So, with all this excitement wrapped up in three weeks; viewers have a lot to watch out for this June on Vijay TV. Vijay rasigan express airs Thursdays at 10 pm starting from June 14th onwards.
Meanwhile,
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